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GOOD AD BAD AD

February 8th 2010 05:50

GOOD Ad BAD Ad


So I'm walking thru the city ... yes Sydney CBD having popped into the "Book Quarter" to pick up some catalogues ... which I pass on to our local library having drawn circles around the most promising items. Someone passes me a plastic bag with two items in it. I put in my shoulder bag to read on the train.

So what was in the bag? A fashion catalogue PRing Barkins Autumn 2010 designs and a copy of one of those "free" weeklies called Nine to Five. It was the February 8 2010 issue.


Now I dont expect to see any outstanding ad design in a weekly freebie type zine and there certainly wasnt ... especially the cover feature.

Cover photo tall skinny model POSING in moon gate in Chinese Gardens.

Page Five Tall skinny model POSING trying to look sexy in Chinese Gardens.

Pages 13 to 16 more of the same model POSING ... posing in very unrealistic distorted positions that suggested I should be emailing her or her agency the addie of my physio.

Oh and before the clan called Anonymous starts b***hing truly they were very unrealistic distorted poses and worse of all ... in most of the shots the posing HIDE the clothing!

The posturing did not draw one's eyes to the clothing.

So that was the BAD ad and the GOOD one that made the awfulness of the posing all the more obvious?

The Barkins catalogue was excellent. Simple Eyecatching A great page layout No exaggerated posturing just good well posed standing poses with a skillful use of shadow and light and stone backgrounds to draw the eye to both the model and the clothing.

The photographer stylist and model seem to have worked together to make the clothing look excellent and elegant and the result was a small compact sample of design that I hope some graphic design teachers will be showing their classes unlike the photo spread in the weekly.


I dont know anyone at Barkins but if anyone working there does read this blog my praises to the team who did the catalogue! Great Job Good Design.
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Okay iPAD sounds cool BUUUT ...

February 2nd 2010 05:23
Okay iPAD sounds cool BUUUT ...

none of the reviews I have read so far cover these points?

1) What software comes pre installed?

2) Will it run open source or Skype?

3) and what about graphics programs?


If there's one thing that bugs me about reviews of new hardware its the way so many reviewers write aobut graphics capacities in realtion to running games and videos BUUUT never or rarely actual graphics programs?

One reviewer did mention you can draw on the touchscreen but in which app or program?

Can I use a USB or the Net to download and install say the GIMP or Artrage or Inkscape or Adobe and macromedia products?

I was thinking of getting Ubisurfer and running a portable version of Opne Office and Skype off it but now I'm tempted to wait for iPAD especially if I can use it for graphics.

Hardware reveiwers take note. Please Pretty please tell those of us who want to MAKE graphics how the upgrade helps?

I would like to see a review of how say iPAD compares to Wacom or other Tablet PCs?

As iPAD will apparently have better battery life than Ubisurfer it would be great if I could use it for presentations?

Two final thoughts:

Are any other Australian readers dreading how much the price will go up when it reaches Australia. Wannabe bet we'll have to pay more?


Some clever designers should start work on funky iPAD bags for carrying them to protect the screen if the iPADs dont come with a cover?

iPADs ... has anyone tested graphics prgorams on them?






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Seven things I learnt from January 2010 Vogue

Vogue Australia that is ...

1) Shoe designers particularly if their name is McQueen would rather be doing hoof covers.

Hello shoes as sculpture or foot decoration I understand but make them FUNCTIONAL.

2) The ideal model SADLY is still a 6ft tall blond 12 year with no boobs pretending to be an adult.

Duh any chance of making fashion an ACHIEVABLE fantasy not a totally unrealistic one?

Also like where are the ASIANS and ABORIGINE models? Every day while I see girls who are total fashion disasters I see other girls who should be cover models if they were the "right" ethnic group and height. Petite and large ladies can be elegant and graceful too!

3) Items of DELUXE Jewellery have personalities especially compared to some of the models in this issue. Especially the ones who seem to have been produced by some cloning operation in Eastern Europe or Russia?

4) Some designers STILL believe there is a market for hundred dollar plus tee shirts that are not silk and STILL think bland colors are "NEUTRAL" . Who buys these?

5) Stylists still believe its okay to "MIX" patterns in shoots.

Yes we realise you only have a limited number of pages to show off all those clothes but please some of us actually want to see the PRINT? Clashing colors and patterns distract from our appreciation of the print design? MMM?

6) Fortunately there are some original Australian designers. What a pity the article on Rittenhouse was only two pages. I would have loved to have a photo shoot featuring more of their designs.

7) Thankfully Dion Lee is NOT one of the designers who have gone out of business as he has a fresh and innovative yet elegance approach to cuts and style. Long may he continue to bring us excellence!

Sadly there were only two images of his work in this issue!

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TIGER SIGNS

January 20th 2010 01:41

Asian New Year is coming in February
and its the year of the Tiger!

[ Click here to read more ]
17
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Remember this Dragon?

January 14th 2010 10:21


Remember this dragon?
[ Click here to read more ]
26
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More Tiger 2010 Designs

January 13th 2010 04:58

More Tiger 2010 Designs


[ Click here to read more ]
23
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Tiger 2010 Card

January 13th 2010 04:20
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No "FAT" Critics?

January 9th 2010 07:58
I've been following the whining about critiques of a magazine cover featuring Jennifer Hakwins and I find it disturbing that people have been attacking one of the critics on the grounds she's "FAT". Now judging the photo I saw that person didnt look overweight to me?

So someone explain to me how can people be so silly they link the validity of one's opinions to weight? Shouldnt critics have BIG wonking Huge mega Brains anyway


[ Click here to read more ]
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Gabriele Munter

January 7th 2010 10:14

Gabriele Munter Portrait by her lover Kandinsky
Portrait of Gabriele Munter by Wassily Kandinsky


[ Click here to read more ]
35
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How Mean is this?

January 7th 2010 05:27
How Mean is this?

Who else sent out far more cards than they received back?
[ Click here to read more ]
20
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